MRED-ready descriptions, Illinois compliance scans, and virtual staging — built for Chicago
Chicago real estate agents operate under Illinois Residential Real Property Disclosure Act requirements (765 ILCS 77) and must comply with both federal Fair Housing Act protections (42 U.S.C. § 3604) and the Illinois Human Rights Act, which adds source of income and ancestry as protected classes. MRED (Midwest Real Estate Data) is the primary MLS serving the Chicago metro area. BuildMyListing generates MLS descriptions with a Fair Housing term check and AI review, virtual staging for empty rooms, and photo disclosure documentation.
Pricing: $33 per listing — staged and enhanced photos, every altered image labelled and paired with its original, disclosure page + QR, one ZIP in MLS order. No subscription.
Time Required: 20 minutes per Chicago listing
Chicago listings require navigating Illinois disclosure law, MRED submission standards, and the Illinois Human Rights Act's extended protected classes. Writing compliant, compelling copy for a Wicker Park greystone, a Loop high-rise condo, or a South Side two-flat while managing photos and disclosures takes hours of manual work.
BuildMyListing writes MLS descriptions you can paste into MRED yourself, runs a Fair Housing term check and AI review on the copy, virtually stages empty rooms, and produces photo disclosure documentation — all in one workflow.
Scans listing copy against 200+ fair housing patterns including Illinois Human Rights Act (775 ILCS 5) extended protected classes: ancestry, order of protection status, marital status, sexual orientation, gender identity, unfavorable discharge from military service, and — for rental listings — source of income. These protections extend beyond the seven federal FHA classes.
Benefit: Illinois-specific compliance review before MRED submission
AI-generated listing descriptions (150–250 words) formatted for MRED submission — within MRED character limits, using Chicago-appropriate terminology for property types (greystones, coach houses, two-flats, three-flats, coach houses, gut-rehabs, vintage condos). Pre-scanned for both federal FHA and Illinois Human Rights Act compliance.
Benefit: Chicago-specific copy that passes MRED submission on the first attempt
Virtual staging optimized for Chicago's distinctive property types — greystones, brownstones, vintage condos with crown molding, open-concept two-flats, and Lincoln Park or Wicker Park bungalows. Staging styles range from transitional to modern industrial.
Benefit: Staging that respects Chicago's architectural character
The Illinois Residential Real Property Disclosure Act (765 ILCS 77) requires sellers to complete a disclosure report covering structural conditions, mechanical systems, environmental hazards, and legal issues. BuildMyListing generates listing copy that cross-references the disclosure checklist — avoiding descriptions that contradict disclosed conditions.
Benefit: Listing copy consistent with 765 ILCS 77 disclosure report
Generate Instagram, Facebook, LinkedIn, and X (Twitter) captions for Chicago listings — all pre-scanned for Illinois Human Rights Act and federal FHA compliance. Neighborhood-aware copy for Chicago's distinctive neighborhoods.
Benefit: Social-ready copy that passes Illinois fair housing review
Input property type (SFR, condo, two-flat, three-flat, coach house, vintage condo), address, neighborhood, bedrooms/bathrooms, square footage, price, and property condition notes. Upload listing photos for enhancement and staging.
BuildMyListing writes MLS descriptions, virtually stages empty rooms, enhances photos, creates social captions, and runs a Fair Housing term check and AI review on the copy. All outputs are reviewed by the agent before use.
Download the complete Chicago listing package — description copy, enhanced photos, staging options, compliance scan report, and social captions. Submit to MRED with confidence in Illinois compliance.
Scenario: Agent listing a vacant 4-bedroom greystone in Wicker Park with original architectural details. Property was recently renovated but is empty.
Process: Upload vacant photos showcasing crown moldings and original fireplace mantels. Generate transitional-style virtual staging that complements the architectural character. Write MRED description emphasizing the gut-rehab quality and Wicker Park walkability. Run Illinois Human Rights Act compliance scan.
Compliance: No protected-class language in copy. Photo disclosure pairs generated for enhanced exterior and interior photos. Illinois disclosure consistency review complete.
Scenario: Agent listing a 2-bed/2-bath River North high-rise condo with skyline views. HOA fees are $650/month. Investor-owned, vacant.
Process: Generate MRED-formatted condo description including HOA fee disclosure framing, building amenities, and skyline view language. Virtual stage for modern downtown condo aesthetic. Run compliance scan checking HOA restriction language for fair housing issues.
Compliance: HOA restriction language reviewed — no familial status or disability implications in amenity descriptions. Illinois Human Rights Act scan complete.
Upload the listing. Get back staged and enhanced photos with every altered image labelled and paired with its original, a hosted disclosure page with QR, and one ZIP in MLS order. $33 per listing, no subscription.
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