CRMLS-ready descriptions, AB 723 compliance, and virtual staging — built for the Central Valley
Fresno real estate agents operate under California's photo-disclosure law (California Business and Professions Code § 10087, effective January 1, 2024, commonly known as AB 723), the state's Transfer Disclosure Statement requirements, and CRMLS (California Regional Multiple Listing Service) rules. The Fresno market spans San Joaquin Valley agricultural areas, suburban Clovis, and urban infill — with affordability-driven demand from Sacramento and Bay Area buyers. BuildMyListing generates CRMLS-formatted MLS descriptions, AB 723 compliance documentation, fair housing scans, and virtual staging for Central Valley property types.
Pricing: Starting $99/month
Time Required: 15 minutes per Fresno listing
Fresno agents handle a broad market — affordable entry-level homes, Clovis Unified School District subdivisions, agricultural properties on the urban fringe, and investment rentals — each requiring California-specific compliance documentation. AB 723's photo-disclosure requirements add a step to every listing that involves virtual staging or object removal. Managing all of this manually is a significant time burden.
BuildMyListing generates CRMLS-formatted listing descriptions, automates AB 723 disclosure documentation with QR codes, runs California fair housing compliance scans, and provides virtual staging — all in under 15 minutes per listing.
California Business and Professions Code § 10087 (AB 723, effective January 1, 2024) requires disclosure of material photo alterations — including virtual staging, object removal, and sky replacement. BuildMyListing automatically generates the public disclosure page and AB 723 QR code for every California listing. Exempt alterations (brightness, contrast, white balance, cropping, sharpening) are classified automatically and require no disclosure.
Benefit: Automatic AB 723 compliance — no manual disclosure step needed
AI-generated listing descriptions (150–250 words) formatted for CRMLS submission — within character limits and using Central Valley terminology. Pre-scanned for both federal Fair Housing Act (42 U.S.C. § 3604) and California Fair Employment and Housing Act (FEHA) compliance.
Benefit: CRMLS submission-ready copy on the first attempt
California Civil Code § 1102 requires sellers to provide a Transfer Disclosure Statement (TDS) covering known material defects. BuildMyListing generates listing copy that does not contradict TDS disclosures — flagging descriptions that might conflict with disclosed roof age, HVAC condition, pest history, or water intrusion items.
Benefit: Listing copy consistent with the California TDS
Scans all listing copy against 200+ fair housing language patterns under the federal Fair Housing Act (42 U.S.C. § 3604) and FEHA. California adds additional protected classes beyond the seven federal classes under FEHA — BuildMyListing's scan includes California state-level additions including source of income and marital status for covered housing.
Benefit: California-specific fair housing compliance scan — federal and state
Specialized descriptions for Fresno's diverse property types: suburban SFR in Clovis and north Fresno, investment rental properties, agricultural residential parcels, and affordable housing in southeast Fresno. Listing copy adapts terminology and buyer framing by property type.
Benefit: Relevant copy for every Central Valley property segment
Input property type, address, school district, bedrooms/bathrooms, square footage, price, and property features. Note any California TDS items already documented. Upload photos — any virtual staging or object removal triggers automatic AB 723 classification.
BuildMyListing writes CRMLS-formatted descriptions, generates virtual staging with AB 723 classification, enhances photos, runs California fair housing compliance scans, and creates social copy. AB 723 public disclosure page is auto-generated for altered photos.
Download the complete Fresno listing package — description copy, enhanced photos, staging options with AB 723 QR code, compliance scan report, and social captions. Submit to CRMLS with confidence in California compliance.
Scenario: Agent listing a 3-bed home in Clovis Unified School District. Property is vacant; seller has moved out. Virtual staging needed for living room and primary bedroom. California AB 723 disclosure required.
Process: Upload 18 photos → Stage living room and primary bedroom → AB 723 disclosure page auto-generated with QR code → CRMLS description generated with school district callout → Listing package downloaded
Compliance: AB 723 virtual staging disclosure automated. California TDS items cross-checked in listing copy. Fair housing scan complete.
Scenario: Agent listing a fourplex in central Fresno as investment property. Current tenants in two of four units. Seller has disclosed plumbing age and recent electrical panel upgrade.
Process: Generate CRMLS multi-family description with investment framing (gross rent, cap rate context). California Civil Code § 1102 TDS note: plumbing age and electrical panel upgrade documented. Photo enhancement only (no staging, no AB 723 disclosure needed for enhancement-only workflow).
Compliance: No source-of-income language in tenant-occupied listing. California disclosure consistency review complete. FEHA scan on all copy.
Transform your listing photos with AI-powered enhancement and automatic AB 723 compliance tracking.
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