Printable and digital sign-in sheets with agent representation status and follow-up consent
An open house sign-in template captures visitor contact information — name, phone, email, and agent representation status — at the door of an open house. Effective sign-in sheets also record how the visitor heard about the property and whether they consent to follow-up contact, which is relevant for CAN-SPAM compliance on email follow-up and for tracking marketing effectiveness. Capturing agent representation status at sign-in is important for commission transparency under the 2024 NAR settlement, which requires written buyer-broker agreements before agents provide services. Build your open house sign-in template in both printable and digital formats, with follow-up consent fields included.
Pricing: $33 per listing — staged and enhanced photos, every altered image labelled and paired with its original, disclosure page + QR, one ZIP in MLS order. No subscription.
Time Required: 2 minutes to generate template
Most open house sign-in sheets capture a name and phone number — and nothing else. Agents leave open houses without knowing which visitors are represented, which ones are serious buyers, how they heard about the listing, or whether they consent to follow-up. The result is a contact list with no context and mediocre conversion.
Build your open house sign-in template with the fields that produce actionable follow-up: contact info, agent representation status, source attribution, interest level, and explicit follow-up consent. Both printable (8.5x11, PDF-ready) and digital (QR code link to a mobile-friendly form) formats are included.
Templates include required fields (name, phone or email) and optional but high-value fields: buyer agent representation status (represented/unrepresented/looking for agent), how they heard about the open house (Zillow, Realtor.com, sign, social, neighbor), timeline (actively looking/early stage), and follow-up consent checkbox.
Benefit: Capture the information that drives better follow-up conversations
The 2024 NAR settlement requires agents to have written buyer-broker agreements before providing services to buyers. At an open house, identifying unrepresented buyers gives the listing agent an opportunity to have the representation conversation. The sign-in template includes a clear 'Do you have a buyer's agent?' field with three options: yes, no, and looking for representation.
Benefit: Identify unrepresented buyers at the door — before you've spent 45 minutes with them
Including an explicit follow-up consent checkbox (email, phone, or both) is best practice for CAN-SPAM compliance on email follow-up. Templates include a simple opt-in line: 'Check here if you'd like to receive updates on this property or similar listings in the area.' Keeping consent records is recommended.
Benefit: A clean consent record for every contact who opts in to follow-up
A QR code linking to a mobile-friendly digital sign-in form reduces friction for visitors who prefer not to write. Print a QR code card for display at the entry alongside a traditional paper sheet. Digital submissions are logged in your BuildMyListing account with timestamp and source.
Benefit: Capture visitors who skip paper forms — especially tech-comfortable younger buyers
The standard sign-in template is formatted for letter-size paper (8.5x11), with enough rows for 15-20 visitors, clear field labels, and the agent's name and property address pre-filled from your listing data. Print in portrait or landscape orientation.
Benefit: Professional, print-ready format from any printer
Select the template style (printable, digital QR, or both) and input the property address and open house date. The template pre-populates with your listing's address and the date. Add your name and contact info as the hosting agent.
Print the template on standard letter paper. For digital sign-in, display the QR code card at the entry alongside the paper sheet. Prepare a brief verbal invitation: 'Please sign in at the door — we use it to send property updates and track interest for the seller.'
After the open house, segment your sign-in list by agent representation status and interest level. Follow up with unrepresented, actively-looking visitors within 24 hours. Enter contact information into your CRM and tag by source and sign-in date.
Scenario: Agent expects 20-40 visitors over a two-hour open house. Wants to capture all contact information and identify serious buyers vs. neighborhood curious visitors.
Process: Generate sign-in template → Print 3 copies for front door, kitchen counter, and backup → Set up digital QR code card at entry → Greet all visitors and invite them to sign in → Review list after the open house and prioritize follow-up by interest level and representation status
Compliance: Follow-up consent checkboxes on the sign-in sheet support CAN-SPAM compliance for email follow-up. Consult a licensed real estate attorney or broker for state-specific open house disclosure requirements.
Scenario: Agent hosts a broker open house for a new listing. Wants to capture buyer agent contact info and gauge interest among the attending agents' buyer pipelines.
Process: Generate broker open house variant with agent brokerage field → Distribute during the open house → Follow up with agents who expressed buyer interest within 48 hours → Track interest levels for pricing feedback to seller
Compliance: Standard sign-in template is used. Agent representation field is relevant at all open houses per NAR settlement guidance.
Upload the listing. Get back staged and enhanced photos with every altered image labelled and paired with its original, a hosted disclosure page with QR, and one ZIP in MLS order. $33 per listing, no subscription.
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