Format and present your comparable sales analysis in 10 minutes — print-ready for seller appointments
A Comparative Market Analysis (CMA) is a pricing document prepared by a licensed real estate agent that analyzes comparable sold properties to support a recommended list price for a specific property. BuildMyListing generates CMA presentation documents — formatted, print-ready layouts for the comparable sales data the agent enters from their MLS. BuildMyListing formats and presents the CMA; the licensed analysis and final price recommendation are always the agent's professional responsibility.
Pricing: Starting $99/month
Time Required: 10 minutes to format a CMA presentation
Agents spend 30-90 minutes formatting CMA documents — copying MLS comp data into Word, struggling with table alignment, inserting photos, and making it look professional. The analysis itself — selecting the right comparables and determining the price range — is the skilled part. The layout work is overhead.
BuildMyListing handles the CMA document layout so agents can focus on the analysis. Enter your selected comparable sales, your subject property details, and your price recommendation. BuildMyListing formats it into a print-ready CMA presentation document with your agent branding.
Enter up to 10 comparable sales (address, sold price, beds/baths, square footage, days on market, distance from subject, and your adjustment notes). BuildMyListing formats them into a side-by-side comparison table with automatic per-square-foot calculations.
Benefit: Professional comps presentation without manual table formatting
Enter the subject property details — address, beds/baths, square footage, year built, lot size, key features. BuildMyListing positions the subject property prominently at the top of the CMA, with the comps below for comparison.
Benefit: Sellers see their home clearly framed against the comparable evidence
Enter your recommended list price range and a brief rationale. BuildMyListing formats this as a dedicated section in the CMA — not buried in the comps, but clearly presented as your professional recommendation.
Benefit: Your price recommendation presented with appropriate prominence
Each comparable sale includes a free-text adjustment field — document why a comp was adjusted up or down (pool, condition, view, renovation status). These notes are formatted as footnotes in the presentation.
Benefit: Transparent, auditable analysis that sellers can follow
Your name, brokerage, license number, and contact information appear on every page of the CMA document. The document positions you as the author of the analysis.
Benefit: Every CMA reinforces your professional brand and credentials
Input the subject property details and your selected comparable sales from your MLS. BuildMyListing does not pull MLS data — you enter the comparables you have selected through your MLS research and professional judgment. Enter up to 10 sold comps and up to 5 active listings for context.
Input your recommended list price or price range and a brief written rationale — typically 2-4 sentences explaining how the comps support your recommendation and what adjustments you made. This is your professional judgment, not an AI estimate.
BuildMyListing formats everything into a professional CMA presentation document — print-ready PDF for in-person appointments and a digital share link for remote consultations. Agent branding on every page.
| CMA Element | Who Is Responsible | BuildMyListing Role |
|---|---|---|
| Comparable sales selection | Licensed agent — professional judgment required | None — agent enters the comps they have selected |
| Comparable sales data accuracy | Licensed agent — must verify against MLS records | None — agent enters data; BuildMyListing formats it |
| Price recommendation | Licensed agent — must reflect agent's professional opinion | Formats the recommendation the agent provides |
| Adjustment analysis | Licensed agent | Formats the adjustment notes the agent provides |
| Document layout and formatting | BuildMyListing | Handles all visual presentation and layout |
| Agent credentials on document | Auto-pulled from profile — agent verifies accuracy | Auto-applies from agent profile |
Scenario: Agent is meeting with a seller to discuss pricing. Agent has done the MLS research and selected 5 comparable sales that support a $725K-$750K list range.
Process: Enter subject property + 5 comps with adjustment notes → Enter price range recommendation → Download print-ready CMA → Print and bring to seller consultation
Compliance: All price recommendations and comp selections are agent's professional responsibility — BuildMyListing only formats the presentation
Scenario: Listing has been on market 45 days without an offer. Agent needs to present a price reduction recommendation with supporting comp evidence.
Process: Enter current listing as subject + new fresh comps → Enter revised price recommendation → Generate updated CMA document → Present to seller
Compliance: Updated analysis reflects current market data — agent's responsibility to verify comps are current
Transform your listing photos with AI-powered enhancement and automatic AB 723 compliance tracking.
Join the Waitlist