Real Estate Comparable Sales Template — Professional CMA Formatting

You pull the comps from your MLS. BuildMyListing formats them into a professional seller presentation.

Agent-supplied MLS comps, professionally formatted
Price-per-SF, DOM, and adjustment calculations
Under 10 minutes from data to presentation
BuildMyListing formats; agent verifies MLS data

Key Information

A real estate comparable sales template helps agents format their MLS-pulled comparable sales data into professional, seller-ready CMA presentations. BuildMyListing does not pull MLS data — agents pull their own comps from their MLS system and supply the data. BuildMyListing then formats and structures the comparable analysis into a clear seller presentation format with price-per-square-foot calculations, days-on-market comparisons, and adjustment summaries.

Pricing: Starting $99/month

Time Required: Under 10 minutes per CMA

The Problem

Agents spend 45-90 minutes per CMA reformatting MLS printouts into seller-ready comparable analyses. The data is accurate but the presentation is inconsistent — spreadsheet exports, misaligned columns, and no clear narrative for the pricing conversation.

The Solution

Pull your comparable sales from your MLS. Input the data into BuildMyListing. Get a formatted comparable analysis with price-per-square-foot calculations, days-on-market comparisons, and a clear pricing narrative — ready for your seller presentation. BuildMyListing does not access MLS directly and does not pull data on your behalf.

Key Features

Comparable Sales Table Formatting

Input your MLS-pulled comps: address, sale price, square footage, beds/baths, sale date, and key condition notes. BuildMyListing formats them into a clean comparison table with price-per-SF, days-on-market, and listing-to-sale-price ratio.

Benefit: Professional table output from raw MLS data in minutes

Price-Per-Square-Foot Analysis

BuildMyListing calculates price-per-SF for each comparable, identifies the median and range, and shows where the subject property lands. No manual spreadsheet work required.

Benefit: Key pricing metric automatically calculated and formatted

Adjustment Summary

For each comparable, document the key differences from the subject property (lot size premium, pool adjustment, updated kitchen, age adjustment). BuildMyListing formats adjustments into a standard CMA adjustment grid.

Benefit: Adjustment grid without building a spreadsheet from scratch

Pricing Narrative Generation

Based on the comparable data you supply, BuildMyListing generates a 2-3 paragraph pricing narrative explaining the comparable set and price range recommendation. Agent verifies and adjusts the recommendation before presenting to seller.

Benefit: Articulate the pricing logic clearly and professionally

How It Works

1

Pull Comps from Your MLS

Pull 3-6 comparable sales from your MLS system — comparable properties that sold within 6 months, within 1 mile or similar market area, similar size and condition. BuildMyListing does not have MLS access; agent supplies this data.

2

Input Comparable Data

Enter each comparable's address, sale price, square footage, beds/baths, sale date, and any relevant condition notes or adjustments. Include subject property details for comparison.

3

Download Formatted CMA

BuildMyListing formats the comparison table, calculates price-per-SF metrics, generates the adjustment grid, and writes a pricing narrative. Download as PDF or copy to your preferred presentation template.

Common Use Cases

Listing Appointment Preparation — Same Day

Scenario: Agent has a listing appointment in 4 hours and has pulled 5 comps from the MLS but hasn't had time to format the CMA presentation.

Process: Input 5 comps' data → BuildMyListing calculates price-per-SF and formats comparison table → Generate pricing narrative → Print PDF for appointment

Compliance: Agent verifies all MLS data for accuracy before presenting; BuildMyListing formats only

Price Reduction Conversation — Refreshed CMA

Scenario: Listing is 45 days on market with no offer. Agent needs to update the CMA with current market data to support a price reduction recommendation.

Process: Pull updated recent comps → Input refreshed data → BuildMyListing generates updated comparison showing market movement → Pricing narrative supports price reduction rationale

Compliance: Agent verifies current MLS data; presentation reflects actual market conditions

Frequently Asked Questions

Does BuildMyListing pull comparable sales from the MLS?
No — BuildMyListing does not have MLS access and cannot pull comparable sales data. This tool is a formatting and presentation template for comparable data the agent supplies from their own MLS membership. Agents pull their own comps from CRMLS, NWMLS, HAR, Bright MLS, or their local MLS, then input the data for formatting.
What comparable sales data do I need to input?
For each comparable: address (or MLS number for reference), sale price, square footage, bedroom and bathroom count, sale date, days on market, and any relevant condition notes (updated kitchen, pool, original condition). For the subject property: same data points plus listing price range being considered. Three to six comparables is typical for a standard CMA.
Can I use this tool for buyer clients evaluating purchase price?
Yes — buyer's agents can use the comparable template to help buyer clients evaluate whether an asking price is supported by recent sales. Pull comps from your MLS for the subject property, input the data, and share the formatted analysis with your buyer. The tool works for both listing and buyer representation contexts.
How should I select comparables for a CMA?
Standard comparable selection criteria: similar property type (SFR, condo, townhome), similar square footage (within 20%), sold within the past 6 months, same or adjacent neighborhood or ZIP code, comparable condition (updated vs. original). Adjust for differences (pool, lot size premium, additional bathrooms) in the adjustment grid. For unique properties with few direct comparables, expand the search radius or time window and note the adjustment. Your broker or appraiser can provide guidance on local comp selection standards.
Can I include active listings (competition) in addition to sold comparables?
Yes — the template supports both sold comparables (for pricing support) and active listing competition (for buyer context). In the pricing narrative, BuildMyListing distinguishes between sold comps (pricing evidence) and active competition (what buyers see today). Include actives in a separate section from closed sales for clarity.
Does the pricing narrative constitute a Broker Price Opinion?
No — the narrative generated is a formatting aid for organizing your CMA discussion, not a Broker Price Opinion (BPO). Formal BPOs have specific licensing and documentation requirements that vary by state. Consult a licensed real estate attorney or your broker regarding formal BPO requirements in your market.
Can I export the formatted CMA to my own listing presentation template?
Yes — BuildMyListing exports the formatted comparable table and pricing narrative as a PDF or copy-paste text. You can incorporate the content into your brokerage's listing presentation template, a custom Canva design, or any other format. The content is yours to use in your presentation.

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