Complete seller preparation materials — from listing agreement signing to MLS active
A pre-listing package is the set of documents and materials a listing agent delivers to seller clients after signing the listing agreement and before the property goes active on the MLS. It typically includes: a preparation checklist of tasks to complete before photo day, a timeline showing the path from listing prep to active to contract, a photo day guide (what to expect, how to prepare), staging recommendations, and any required disclosure documentation. BuildMyListing generates complete pre-listing packages branded with the agent's information.
Pricing: Starting $99/month
Time Required: 15 minutes to generate a complete pre-listing package
After the listing agreement is signed, sellers have no clear picture of what happens next. They don't know what to clean, fix, or remove before photos. They don't know what photo day looks like or how long it takes. The result: agents spend hours answering the same preparation questions by phone and email for every listing.
BuildMyListing generates a complete pre-listing package: a room-by-room preparation checklist, a timeline from listing prep to active, a photo day guide, staging recommendations, required disclosures, and the marketing plan overview. Delivered as a branded PDF at listing agreement signing — answering all preparation questions before they're asked.
Detailed checklist for each room and area of the home: what to declutter, clean, repair, and stage before photos. Covers every space — kitchen, bathrooms, bedrooms, living areas, garage, exterior, landscaping. Checklist items are practical and prioritized by visual impact.
Benefit: Sellers know exactly what to do — fewer last-minute calls the day before photos
A visual timeline showing: listing agreement signing, preparation period, photo day, MLS input, active listing, first showing, and target contract date. Includes a 'working backward' version for sellers with a target move-out date.
Benefit: Sellers understand the full timeline from day one — reduces anxiety and last-minute rushes
What to expect on photo day: timing, who should be present, what to do with pets, what to leave out vs. put away, and how enhanced/staged photos work. For California listings, includes the AB 723 (Cal. Bus. & Prof. Code § 10087) disclosure explanation — what the QR code on print marketing materials is, why it exists, and what the public disclosure page shows.
Benefit: Professional photo day preparation that improves photo quality and compliance documentation
Practical staging recommendations for occupied listings: furniture arrangement, depersonalization priorities, color and decor adjustments, and curb appeal improvements. Recommendations are property-type specific — single-family occupied, condo, vacant, or luxury.
Benefit: Actionable staging guidance that sellers can implement without a staging consultant
Summary of what the agent will do to market the property: MLS listing, photo enhancement, virtual staging (where used), social media posts, flyers, open house plan, and agent network outreach. Ties the agent's marketing commitments to the timeline.
Benefit: Sellers understand the full marketing commitment — reduces 'what are you doing to sell my house?' calls
Input property type, target list date, photo day timing, seller's target move-out date, and the marketing plan elements the agent will deploy. Select the state — California listings get AB 723 disclosure documentation included automatically.
BuildMyListing assembles the full pre-listing package: preparation checklist, timeline, photo day guide, staging recommendations, and marketing plan overview. California agents get the AB 723 disclosure explainer and QR code documentation section included.
Export as a branded PDF. Present at listing agreement signing — or send digitally immediately after signing. Sellers leave the listing appointment with a complete preparation roadmap.
Scenario: LA agent signing a listing agreement for an occupied 3-bed/2-bath mid-century in Culver City. Agent plans virtual staging for the master bedroom. Photo day is in 10 days.
Process: Generate pre-listing package with AB 723 disclosure section: explain that because virtual staging will be used, a public disclosure page with original and enhanced photo pairs will be created, accessible via QR code on all print marketing materials. Include room-by-room checklist with master bedroom staging prep as priority. Generate 10-day timeline to photo day.
Compliance: AB 723 (Cal. Bus. & Prof. Code § 10087) disclosure documented in pre-listing package. Seller informed of virtual staging disclosure before photo day.
Scenario: Dallas agent listing an investor's vacant flip property in Plano. Property is move-in ready. Investor wants to list ASAP.
Process: Generate compressed pre-listing package for vacant property — no preparation checklist needed for occupant items. Focus on: photo day guide, virtual staging recommendations for empty rooms, Texas disclosure summary, and 5-day timeline to active.
Compliance: Texas Property Code § 5.008 disclosure summary included. Photo documentation for virtual staging generated.
Transform your listing photos with AI-powered enhancement and automatic AB 723 compliance tracking.
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