Real Estate QR Code Generator | Listing QR Codes for Print Materials

Key Information

BuildMyListing automatically generates a QR code for every listing's AB 723 compliance disclosure page — the scannable code required on California print marketing materials (flyers, brochures, yard sign riders) that links to the public disclosure page showing original and enhanced photo pairs. Under California Business and Professions Code § 10087 (effective January 1, 2024), listing agents in California must provide a public URL or QR code on print materials that directs recipients to the disclosure record for any AI-enhanced or digitally altered listing photos. BuildMyListing generates the QR code as SVG (scalable vector format) so it prints crisply at any size.

Pricing: Starting $99/month

Time Required: QR code generated automatically with each listing

The Problem

California's AB 723 (Business and Professions Code § 10087) requires a disclosure QR code on print marketing materials for listings with AI-enhanced photos. Agents scramble to generate QR codes, remember to add them to every flyer, and ensure the linked page actually shows the required disclosure information. The QR code without a compliant linked page is useless.

The Solution

BuildMyListing generates both the compliant disclosure page AND the QR code linking to it — automatically for every listing. The QR code is in scalable SVG format, ready to drop into any print template. The linked disclosure page shows all original vs. enhanced photo pairs. Both are generated in the same workflow with no extra steps.

Key Features

Automatic QR Code Generation

A QR code for each listing's public disclosure page is generated automatically when the listing is processed — no separate step or third-party QR tool needed. The QR code links to buildmylisting.com/originals/{listingId}, the public AB 723 disclosure page for that listing.

Benefit: QR code ready without any extra action — no third-party tools, no manual linking

SVG Format for Print Quality

BuildMyListing generates QR codes as SVG (Scalable Vector Graphics) — a vector format that prints at any size without pixelation or blurriness. Whether the QR code is 1 inch on a yard sign rider or 3 inches on a brochure, it scans cleanly. Most print services accept SVG directly; it can also be embedded in Word, Canva, or InDesign without quality loss.

Benefit: Print-ready at any size — no blurry QR codes on professional materials

Links to AB 723 Compliant Disclosure Page

The QR code links to the public disclosure page that shows: (1) the original unaltered listing photos and (2) the enhanced/altered versions with a description of each alteration. This page meets the AB 723 requirement for public accessibility of disclosure records. The page has no authentication wall — it is always publicly accessible.

Benefit: Linked page is genuinely compliant, not just a QR code to a marketing page

Works Beyond California

While the AB 723 QR code requirement applies to California listings, QR codes on listing print materials are useful beyond compliance: linking to a virtual tour, the full photo gallery, or the listing's property page. BuildMyListing's QR code links to the compliance page which serves both functions — compliance documentation and a public-facing photo gallery.

Benefit: Dual-use: compliance documentation + buyer-facing photo access

How It Works

Process Your Listing in BuildMyListing

Upload photos and run the BuildMyListing processing pipeline. Photo enhancements are automatically tracked against the AB 723 disclosure requirements.

QR Code Generated Automatically

When processing completes, BuildMyListing generates the public disclosure page and a QR code linking to it. No separate QR generation step. The QR code SVG is available in your listing's compliance section.

Download and Insert Into Print Materials

Download the QR code SVG from the listing's compliance section. Insert it into your flyer template (Canva, Word, InDesign, PowerPoint) in the print materials you distribute. No minimum size requirement from BuildMyListing — follow your MLS or brokerage guidelines for QR code sizing.

Common Use Cases

California Listing — AB 723 Print Compliance

Scenario: Listing agent in California preparing print flyers for an open house. Photos have been virtually staged and brightness-adjusted using BuildMyListing. AB 723 requires a QR code on print materials directing to the public disclosure record.

Process: Processing complete → QR code SVG in compliance section → Download QR code → Insert into Canva flyer template alongside listing photos and copy → Print and distribute at open house → QR code links to public disclosure page with original/enhanced pairs

Compliance: Meets California Business and Professions Code § 10087 print QR code requirement; disclosure page is public and unauthenticated; all alteration types documented

Yard Sign Rider — QR Code for Property Info

Scenario: Agent outside California wants to add a QR code to the yard sign rider so passersby can scan for property details. BuildMyListing's QR code links to the public disclosure/photo page — functional as a property info QR even without California AB 723 obligations.

Process: Process listing → Download QR code SVG → Send to sign company with rider order → Rider printed with QR code → Passersby scan to see listing photos and property info on the disclosure page

Compliance: Not an AB 723 compliance application in this context; QR code use for buyer convenience — no disclosure obligation outside California absent state-specific requirements

Frequently Asked Questions

Is a QR code on print materials required under AB 723?

Under California Business and Professions Code § 10087 (effective January 1, 2024), listing agents in California who use digitally altered photos (including AI enhancements, virtual staging, sky replacement, and object removal) must provide a disclosure mechanism that allows recipients to view the original photos. For print materials, this typically means including a QR code or URL that links to a public disclosure page showing original and altered photo pairs. The statute requires disclosure — the QR code is the practical implementation for print. Consult a licensed real estate attorney or the California DRE for guidance on the exact requirements for your specific situation.

Does the QR code need to be a specific size on print materials?

AB 723 does not specify minimum QR code dimensions. BuildMyListing generates the QR code in SVG format, which prints at any size without quality loss. Industry guidance suggests QR codes on print materials should be at least 1 inch x 1 inch to scan reliably from a distance. For yard sign riders, larger (1.5-2 inch) QR codes scan from a distance more reliably. Test-scan before printing a full run — a low-contrast QR code on a dark background may not scan.

What does the disclosure page linked to the QR code show?

The BuildMyListing public disclosure page (buildmylisting.com/originals/{listingId}) shows: (1) the original, unaltered listing photos as uploaded; (2) the enhanced or altered versions alongside; (3) a description of each alteration type (e.g., 'brightness adjusted,' 'virtual staging applied,' 'sky replacement applied'). The page has no authentication — it is publicly accessible to anyone who scans the QR code. This is the record required by AB 723 to be publicly accessible.

Can I use BuildMyListing's QR code for a listing outside California?

Yes. While the QR code is specifically designed to meet California's AB 723 requirement, it is useful for any listing: the QR code links to a public photo gallery and property info page that buyers and neighbors can scan for property details. Agents outside California who use BuildMyListing's photo enhancement or virtual staging can include the QR code on print materials voluntarily — both as best practice disclosure and as a buyer engagement tool.

What photo alterations require disclosure under AB 723?

Under California Business and Professions Code § 10087 (effective January 1, 2024), disclosure is required for: virtual staging (adding furniture), object removal (decluttering), sky replacement, renovation previews (showing a room remodeled), addition of pools, landscaping, or other features that do not currently exist, and furniture removal. Exempt alterations requiring no disclosure include: brightness and contrast adjustment, white balance correction, lens correction, cropping, sharpening, and noise reduction. BuildMyListing automatically tracks all alterations and categorizes them as disclosure-required or exempt — the disclosure page reflects only the disclosure-required alterations.

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Real Estate QR Code Generator — AB 723 Compliance QR Codes for Every California Listing