SFAR MLS-ready descriptions, AB 723 photo disclosure, and virtual staging — built for San Francisco
San Francisco real estate agents operate under California Business and Professions Code § 10087 (AB 723, effective January 1, 2024), which requires disclosure of AI-enhanced or digitally altered listing photos via a public disclosure page and QR code on print materials. SFAR (San Francisco Association of Realtors) MLS is the primary MLS serving San Francisco proper. BuildMyListing generates SFAR-formatted MLS descriptions, AB 723-compliant photo disclosure documentation with public pages and QR codes, CRMLS Rule 11.5.2 photo pairs, and virtual staging for SF's distinctive Victorian and Edwardian Painted Ladies, condos, and modern Soma lofts.
Pricing: Starting $99/month
Time Required: 20 minutes per SF listing
San Francisco agents face California's AB 723 photo disclosure requirements (effective January 1, 2024), SFAR MLS standards, California's extended fair housing protections, and the challenge of staging and describing SF's unique architectural stock — Victorian Painted Ladies, Edwardian flats, Soma lofts, and Pacific Heights mansions. Managing all this manually adds hours to every listing.
BuildMyListing generates SFAR MLS-formatted descriptions, automatically creates AB 723-compliant public disclosure pages and QR codes for print materials, provides virtual staging suited to SF's architecture, and runs California FEHA fair housing compliance scans — all in one workflow.
California Business and Professions Code § 10087 (AB 723, effective January 1, 2024) requires disclosure of any digitally altered listing photos. BuildMyListing automatically tracks all photo enhancements and staging, generates a public disclosure page accessible without a login, and creates a QR code for inclusion on print materials. CRMLS Rule 11.5.2 photo pairs (altered + original) are generated for SFAR and CRMLS agents.
Benefit: AB 723 compliance: public disclosure page, QR code, and CRMLS photo pairs in one workflow
AI-generated listing descriptions (150–250 words) formatted for SFAR MLS submission — covering SF property types including Victorian and Edwardian Painted Ladies, Soma lofts and live/work spaces, Pacific Heights and Sea Cliff traditional homes, Richmond and Sunset district homes, North Beach and Telegraph Hill condos. Character-limit compliant for SFAR's description fields.
Benefit: SF-specific copy ready for SFAR MLS submission
Scans all listing copy against 200+ fair housing patterns. The California Fair Employment and Housing Act (FEHA) extends protected classes significantly beyond the seven federal FHA classes, adding source of income, ancestry, genetic information, marital status, sexual orientation, gender identity/expression, and more. BuildMyListing's scan covers both federal and California FEHA protected classes.
Benefit: Federal FHA and California FEHA extended class compliance review
Virtual staging optimized for San Francisco's distinctive property types — Victorian Painted Ladies with ornate millwork, Edwardian flats with box bay windows, Soma live/work lofts with exposed concrete, Pacific Heights formal rooms, and modern Marina district condos. Staging styles range from traditional Victorian-era to contemporary minimal to mid-century.
Benefit: Staging that fits SF's unique architectural character
California Civil Code § 1102 requires sellers to complete a Transfer Disclosure Statement (TDS) for most residential transactions. BuildMyListing generates listing copy that avoids contradicting items disclosed on the TDS — preventing copy that misrepresents conditions sellers have disclosed.
Benefit: Listing copy consistent with California TDS disclosure
Input property type (Victorian SFR, Edwardian flat, condo, TIC, loft), address, neighborhood, bedrooms/bathrooms, square footage, price, year built, TIC or condo fraction ownership if applicable. Upload listing photos for enhancement, staging, and AB 723 disclosure tracking.
BuildMyListing writes SFAR MLS-formatted descriptions, generates virtual staging options, tracks all photo alterations for AB 723 compliance, creates the public disclosure page and QR code, produces CRMLS Rule 11.5.2 photo pairs, and runs California FEHA compliance scans.
Download the complete SF listing package — MLS description, enhanced and staged photos with originals, AB 723 public disclosure page URL, QR code for print materials, CRMLS photo pairs, compliance scan report, and social captions. Submit to SFAR MLS with full AB 723 documentation.
Scenario: Agent listing a 1906 Victorian SFR in Noe Valley with original ornate millwork. Property vacant. Seller disclosed minor deferred maintenance items on TDS.
Process: Upload vacant interior photos. Generate Victorian-appropriate transitional staging for parlor, dining room, and bedrooms. Track all staging for AB 723. Generate public disclosure page and QR code for flyers. Write SFAR MLS description avoiding contradictions with TDS disclosures. Run FEHA compliance scan.
Compliance: AB 723 public disclosure page live. CRMLS photo pairs generated. Virtual staging tracked and disclosed. California FEHA extended class scan complete.
Scenario: Agent listing a 1,800 SF Soma live/work loft. Exposed concrete ceilings, polished floors. Condo conversion. Vacant.
Process: Generate modern minimal virtual staging suited to industrial loft aesthetic. Write SFAR description emphasizing live/work flexibility and Soma location. Track photo enhancements for AB 723. Run FEHA compliance scan.
Compliance: AB 723 disclosure documentation generated. Source of income and other California FEHA extended classes reviewed in copy. Compliance complete.
Transform your listing photos with AI-powered enhancement and automatic AB 723 compliance tracking.
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