Turn your CMA comps data into a narrative explanation clients actually understand
A comparable analysis narrative is the written explanation of why specific comparable sales were selected for a CMA, how adjustments were made for differences in square footage, condition, features, and location, and what the resulting price range means for the subject property. The comparable data itself comes from the MLS; the narrative is the agent's professional explanation of the analysis. BuildMyListing generates the narrative from the comparable data and adjustments the agent provides — turning a table of numbers into a story that clients can understand and trust.
Pricing: Starting $99/month
Time Required: 10 minutes to generate a comparable analysis narrative
Showing a seller a table of comparable sales and saying 'these are your comps' doesn't build confidence. Sellers want to understand why those specific properties were chosen, why one sold for more than another, and how their home fits into the picture. Without a clear narrative, sellers question the analysis.
BuildMyListing generates a written comparable analysis narrative from the agent's comp data — explaining the comp selection rationale, the adjustments for condition and features, and the resulting price range in plain language that sellers and buyers can understand and trust.
Written explanation of why each comparable was selected: proximity to the subject property, similarity in property type, size, condition, and timing of sale. When a comp was included despite geographic distance or time, the narrative explains the rationale for the inclusion.
Benefit: Clients understand why the agent chose these specific properties
Plain-language explanation of the adjustments made for differences between each comparable and the subject property: square footage, bedroom/bathroom count, garage, pool, condition, upgrades, and location factors. Explains the dollar value and direction of each adjustment without requiring the client to understand appraisal methodology.
Benefit: Adjustments become understandable — not a mystery
Step-by-step narrative of how the adjusted comp values lead to the recommended price range: the floor, the ceiling, and the recommended list price within the range. Explains what factors would push the price toward the top of the range (move-in condition, recent upgrades, seasonal demand) vs. the bottom (deferred maintenance, days-on-market risk).
Benefit: Sellers understand the reasoning behind the recommended price, not just the number
A buyer-side comparable analysis narrative explaining why the buyer's offer price is supported by the comps — the rationale for the offer price relative to comparable recent sales. Used to support offer cover letters in competitive situations or to justify below-list-price offers.
Benefit: Buyer offers supported by documented comparable analysis
Input the subject property details and each comparable: address, sold price, bedrooms/bathrooms, square footage, lot size, condition, days on market, and sale date. Enter adjustments for each key difference. BuildMyListing uses this data to generate the narrative.
BuildMyListing writes the comparable analysis narrative: comp selection rationale, adjustment explanations, price range derivation, and pricing recommendation framing. All language is clearly framed as the agent's professional analysis.
Export as a formatted narrative document. Present with the CMA at seller appointments or include with offer packages for buyer clients. Separate from the CMA data tables — the narrative supplements, not replaces, the formal data.
Scenario: Seller found a comparable that sold for $680,000 and believes their home should be priced accordingly. Agent's analysis supports $610,000–$630,000.
Process: Generate comparable analysis narrative explaining why the seller's preferred comp was not used as primary: larger square footage (+400 sq ft), recent full kitchen renovation, corner lot vs. interior lot, and 4-month-old sale in a declining market. Walk through the agent's three primary comps and their adjustments. Result: $610,000–$630,000 recommendation is clearly derived.
Compliance: Pricing narrative clearly framed as agent's professional analysis. No automated valuation claims.
Scenario: Buyer offering $40,000 below list price based on the agent's comparable analysis. Agent needs to communicate the rationale professionally to the listing agent.
Process: Generate buyer-side comparable analysis narrative: three recently sold comparables supporting the $400,000 offer on a $440,000 list price. Adjustments noted for days on market (property has been active 47 days vs. comps' 12 average), condition (no recent updates vs. comps), and price reduction history.
Compliance: Offer price support based on factual comparable data. Narrative is agent's professional analysis.
Transform your listing photos with AI-powered enhancement and automatic AB 723 compliance tracking.
Join the Waitlist